If you’re navigating the colourful world of Pinterest, you’ve likely come across Pinterest standard Pins—the bread and butter of this platform. These trusty Pins are everywhere, from eye-catching recipes to inspiring DIY projects and everything in between. But what exactly are standard Pins, and why should you care about them?

Standard Pins are the classic, no-nonsense heroes of Pinterest. They might seem simple, but they pack a punch when it comes to driving traffic, boosting engagement, and showcasing your brand’s best content. Whether you’re a small business owner, a blogger, or a creative looking to expand your reach, mastering the art of standard Pins is a must.

In this article, we’ll break down everything you need to know about standard Pins—what they are, how they work, and why they’re essential for your Pinterest strategy. Ready to unlock the power of standard Pins and elevate your Pinterest game? Let’s get started!

What are Pinterest Standard Pins?

These are the bread and butter of Pinterest, and if you’re not using them, well, you’re missing out on a big slice of the Pinterest pie.

Definition and Purpose of Standard Pins

Standard Pins are the classic, go-to type of pin on Pinterest. They consist of a single image or video that you can link directly to an external website. Think of them as your digital billboard, showcasing your brand and driving traffic straight to your site.

Features of Standard Pins

So, what makes a standard Pin tick? Here’s the scoop:

  • Single Image or Video: Whether you’re sharing a stunning product photo, an eye-catching infographic, or a quick tutorial video, standard Pins keep it simple and focused.
    Links to External Websites: This is where standard Pins shine. You can link directly to your blog, product page, or any other URL, making it easy for your audience to find exactly what you’re promoting. This is why we love Pinterest – it can exponentially grow your top of funnel

Benefits of Using Standard Pins

Why should you love standard Pins? Let’s count the ways:

  • Driving Traffic: Standard Pins are your ticket to driving serious traffic to your website/social media. Each pin is a direct invitation for users to click through and explore your content further.
  • SEO Benefits: Pinterest isn’t just a social platform; it’s a search engine. Using the right keywords in your pin descriptions can boost your visibility and help your pins get discovered by a wider audience.
  • Direct Links to Products/Services: Have a new product to show off? Standard Pins let you link directly to your product pages, making it easy for users to buy what you’re selling. Cha-ching!
Pinterest Standard Pins

In a nutshell, standard Pins are all about simplicity and effectiveness. They’re the straightforward, no-fuss way to get your content in front of potential customers and drive them straight to your site.

When to Use Standard Pins

Alright, let’s talk about when standard Pins should be your go-to. These classic Pins are all about driving action—think clicks, traffic, and conversions. Here’s when they work best:

Ideal Scenarios for Using Standard Pins

Standard Pins are your bread and butter for a reason. Here’s where they really shine:

Pinterest Standard Pins 2
  • Product Promotion: Got a new product to show off? Standard Pins are perfect for highlighting your latest offerings and linking directly to your product pages. Think of them as mini-billboards driving traffic straight to your store.
  • Blog Posts: Sharing a new blog post? Use standard Pins to catch your audience’s eye and direct them to your latest articles. A well-designed Pin can make all the difference in boosting your blog traffic.
  • Website Traffic: Whether you’re promoting a service, an event, or a free resource, standard Pins are all about getting users from Pinterest to your website. They’re the perfect tool to increase your site’s visibility and drive those all-important clicks.

Examples of Successful Standard Pins

Let’s look at some standard Pins that nailed it:

  • Product Promotion: @anthropologie, a popular fashion retailer, created stunning Pins for their new summer collection. Each Pin linked directly to product pages, resulting in a spike in traffic and a noticeable increase in sales. The images were eye-catching, the captions were compelling, and the links were clear and direct. It’s no wonder they saw such impressive results.
  • Blog Posts: @pinchofyum, a well-loved food blog, used standard Pins to share their latest recipes. Each Pin featured a mouth-watering image of the finished dish and a link to the full recipe on their blog. This simple strategy led to a significant boost in blog traffic and a growing audience of food enthusiasts who couldn’t get enough of their delicious creations.
  • Website Traffic: @neilpatel, a renowned digital marketer, promoted a free e-book through standard Pins. Each Pin linked directly to the download page on his website. The Pin’s clean design and clear call-to-action helped drive hundreds of new leads in just a few days. This approach proved incredibly effective in expanding his reach and generating new business opportunities.

So, if your goal is to drive traffic, promote products, or share valuable content from your website, standard Pins are your best bet. They’re straightforward, effective, and perfect for turning Pinterest browsers into engaged visitors and loyal customers.

How to Create Effective Standard Pins

Alright, Pinterest pros (well… soon to be!), let’s roll up our sleeves and get into how to create standard Pins that perform like rockstars. Whether you’re looking to boost traffic, drive sales, or just show off your latest blog post, here’s how to make those Pins pop.

Step-by-Step Guide to Creating High-Performing Standard Pins

  1. Start with a Killer Visual: Your Pin’s image is the first thing people see, so make it count. Use high-quality photos or eye-catching graphics that grab attention.
  2. Add Compelling Text Overlays: A little text can go a long way. Add a clear, concise text overlay to highlight the main point of your Pin. Make sure it’s easy to read and stands out against the background. This will add to the SEO and discoverability of the pin.
  3. Craft a Catchy Title: Your Pin title should be short, sweet, and to the point. Think of it as a headline—make it enticing enough to get people to click.
  4. Write a Detailed Description: Don’t skimp on the description. Use this space to tell viewers what they’ll get if they click through. Include relevant keywords naturally to help with SEO.
  5. Include a Call to Action: Guide your audience on what to do next. Whether it’s “Read More,” “Shop Now,” or “Learn How,” make sure your call to action is clear and compelling.
Pinterest Standard Pins 3

Tips for Optimising Pins for SEO

  • Use Relevant Keywords: Sprinkle keywords throughout your Pin title, description, and even in the image file name. This helps Pinterest understand what your Pin is about and show it to the right audience.
  • Keep It Natural: Don’t keyword-stuff. Make sure your keywords fit naturally into your text. Pinterest’s algorithm is smart, and it favours quality content.
  • Pin to Relevant Boards: Pin your content to boards that are relevant to your Pin’s topic. This helps improve the SEO of both the Pin and the board.

Best Practices for Pins to Drive Traffic

  • Focus on Quality: High-quality images and graphics get more clicks. Invest time in creating visually appealing Pins that stand out in the feed.
  • Be Consistent: Regularly pinning fresh content keeps your audience engaged and helps your Pins get discovered. Aim for a mix of new Pins and repins of your older content.
  • Analyse and Adjust: Keep an eye on your Pinterest analytics. Look at what types of Pins are performing well and try to replicate that success. Don’t be afraid to tweak your strategy based on what you learn.

Creating effective standard Pins is all about combining eye-catching visuals with smart SEO and clear calls to action. Follow these steps, and you’ll be well on your way to driving traffic and making Pinterest work for your brand.

Conclusion

We’ve covered the ins and outs of Pintrest standard Pins, and now you’re ready to use them like a pro. These classic Pins are your secret weapon for driving traffic, boosting engagement, and showcasing your best content. Whether you’re promoting a new blog post, highlighting a product, or sharing some eye-catching visuals, standard Pins are the way to go.

Remember, it’s all about quality visuals, compelling text overlays, and smart use of keywords. Keep your Pins fresh, engaging, and aligned with your brand’s voice, and you’ll see those clicks and saves rolling in.

So, what are you waiting for? Start pinning with purpose and watch your Pinterest presence grow.